PRS measures overall podcast reach and influence. Top 4% puts this show ahead of ~96% of all podcasts tracked.
We Don't PLAY!™ · by PLAY Radio / Work & PLAY Entertainment
Podscan (synthetic) vs. Spotify (verified) — % of audience
Both sources confirm the 35–44 age group as the core audience. Podscan skews slightly older; Spotify shows strong 45–54 presence.
Two data sources — note the difference in methodology
Podscan uses synthetic modeling (skews male 58%). Spotify's verified data shows a near-even split with a slight female majority (49%). The audience is broadly gender-balanced.
Podscan listener region breakdown
Spotify geo confirms 66% US + 11% Kenya + 5% Canada as top 3. Podscan's broader "North America" bucket aligns with this.
What your listeners do for work
Household composition
Where your audience lives
Suburban + Urban = 83% of listeners. This audience is metro-adjacent, digitally connected, and career-focused.
Behavioral & attitudinal signals
Weekly platform usage & preferred formats
When & where your audience tunes in
Digital marketers, SMB owners, and entrepreneurs seeking to grow online revenue through AI-driven SEO and web marketing. They listen while working or commuting, prefer audio + articles, and are highly engaged, high-purchasing-power professionals with strong brand loyalty.
Latest content — tone: Educational, Practical · style: Masterclass + Expert Interviews
How bridging web development and SEO creates traffic and ranking foundations.
Monetizing email marketing while reducing spam and protecting domain reputation.
High-ROI SEO activities and how to measure ROI in 2026.
This audience is high-value for B2B and SaaS advertisers: 83% metro/suburban, high purchasing power, high engagement, and weekly active on LinkedIn + Spotify. Core demographic is 35–44 professionals in Marketing, Tech, and Business — predominantly married homeowners with disposable income. PRS 54 / Top 4% confirms the show's reach and influence relative to the global podcast landscape.